Green Bay Eye Clinic
Clean design. Outstanding functionality. A website built on our own Content Management System (CMS) where visitors watch video testimonials, schedule appointments, and learn about specialty care. Most of all, they discover Green Bay Eye Clinic's world-class service.
Visit the site.
Website
Arise Health Plan
Completely rebranding a health insurance company is challenging. Element assisted by creating a campaign announcing the new name followed by a push positioning the company as a truly local health insurance carrier. "We ARE From Around Here" added fresh flavor to this innovative company.
Print Ads
DeLeers
A single company has three divisions, each focusing on different aspects of the building process. Element communicated unique benefits of each while keeping an overarching tone of pride and legendary craftsmanship. A new website builds bottom lines by featuring galleries, case studies, and intriguing copy. Print ads for a separate division capture the essence of craftsmanship customers have come to expect.
Visit the site.
Print Ads
Belmark
To welcome and educate new employees on the unique culture of this label and packaging manufacturer, Element created a career development program (manual/binder kit and electronic presentation) titled "Ascend." Other projects include collateral materials, a 3-D mailer, and new website.
Direct Mail
Hoffman International Agency
Because clients and talent are located worldwide, a web solution required easy exchange of information and images. Element created an upscale design using our Content Management System (CMS) that allows administrators and talent to login and edit specific information, streamlining the process.
Visit the site.
Website
Fresh-Lock
Element uncovered the main motivation for retailers to switch to reclosable zippers and containers-product freshness. This helped focus brand strategy, advertising, direct mail, trade show booth, interactive presentations, websites, publicity, and video production.
Sell Sheets
Orthopaedic Associates
The new identity for this independent surgical practice mirrors the professionalism and personal care for which they're known. The recently launched website is clean, easy-to-understand, inspirational, and gives visitors a clear understanding of the practice and its capabilities.
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Brochure
Nicolet National Bank
A wide range of collateral materials and advertising helped reposition this community leader. To connect with customers on current issues and trends, Element developed "The Vault," an online blog written by top management tackling hot-button financial issues as well as audio and video podcasts.
Visit the site.
Print Ads
BlueDog Digital
More than a variable printing resource, this division of Independent Printing is a creative powerhouse that provides ideas and tactics to drive one-to-one marketing campaigns. Element designed a website and brochure showcasing printing capabilities and marketing techniques.
Visit the site.
Brochure
Central Avian & Small Animal
Element developed a website with a series of activities to promote responsible small animal ownership and adoption. It allows teachers, kids, and parents to become educated and involved with small animals and included a fun, animated video of animals playing the Cheap Trick song "I Want You to Want Me." A nationwide social media and viral campaign, paired with web and traditional advertising tactics, encouraged all to "become fans of responsible pet ownership" and cost-effectively generated enormous awareness.
Viral Microsite
Presto Geosystems
Presto Geosystems has a diverse customer base due to the number of products they manufacture and numerous product applications. The challenge was segmenting the interested audiences (engineers, contractors, etc.) and efficiently getting them the right information, whether in print or online. Element constructed a robust website with drop down menu system, ad campaign, and corresponding literature system. A Search Engine Optimization program rounded out the marketing mix, allowing those searching for Geosystems' products and services to easily find them.
Print Ads
Northern Concrete Construction
Northern Concrete's business in the residential market was solid. To stimulate rapid growth, they developed product offerings focusing on the commercial sector, industrial sector, agriculture, decorative concrete applications, and even pools. Northern Concrete worked with Element to enhance their website (showcasing their expanded capabilities) as well as an overhaul of their sales system. These efforts complemented segment-specific direct marketing techniques to generate awareness and leads in the new markets.
Direct Mail
TDS Metrocom
Whether it's an awareness campaign for a new communication system (ManagedIP), product-specific offers generating sales, or programs to encourage contract renewal, TDS Metrocom pushes the envelope. These integrated campaigns and promotions were built to be tracked, measure success, and calculate cost per acquisition. And, it's all cutting edge: variable data printing for direct mail; PURL's (Personalized URL's); custom 3-D microsites; customized Flip video YouTube sales force follow-ups.
Print Ads
JBS
A national meat supplier needed retail programs for a national club as well as grocery store chains. The science behind the innovative new products provides a more consistent eating experience with guaranteed tenderness, juiciness, and unmatched flavor. Element created appropriate logos, product photography, package designs, and retail display designs that have influenced shoppers at the critical point of purchase.
Branding
Minnesota Energy Resources
"There's Money in There" communicates the rebates available in various energy-efficient appliances or insulation purchases. Awareness and education of customers within designated service areas was the campaign's primary mission. Element used in-store retail partnerships/signage, channel partnerships, internet and keyword advertising, billboards, print ads, and radio to spread the word.
Print Ad and Bill Insert
A&P Supermarkets
With quality hotdogs and a desire to stand out from the pack, A&P sought out Element's package design skills. The Sierra Ranch brand is reflected boldly for two different products: eye-grabbing photography for the original franks and a nostalgic illustration for the classic line.
Packaging
Consolidated Construction
A longstanding construction firm with a new story to tell, Consolidated Construction revamped the entire building process along with changing ownership. With a unique service to offer -finding project funding- CCC looked to Element for new positioning. The benefit-driven "Consolidate It. Make 1 Call" appears in ads, on trucks, online, and within an updated website.
Visit the site.
Print Ads
Green Bay Packaging
Pioneers in the corrugated box industry, Green Bay Packaging required a corporate brochure and print ads that reflected a modern look with a nod to a rich tradition. Element created new marketing pieces that balance a drive for innovation, a focus on sustainability, and a dedication to the customer.
Print Ads
Netsonic
Not your same-old-same-old web site hosting company, Netsonic demanded some personality to go along with info on their tech-geek wizardry. To their impressive capabilities, we added Dedicated Customer Servers and the concept of "switching up" to better web hosting.
Visit the site.
Website
Wayne Farms
On-the-go moms looking for convenience and good taste are drawn to packaging for the America's Choice brand. Colors and graphics complement the photography and quickly call out the variety of Flavor N Serve chicken product options.
Packaging
Crescent Bronze
A brand re-imagining for a niche specialist: the leader in metallic paints and powders. From an updated logo to fresh trade communications to eye-opening 3D mailers and a website overhaul, Crescent Bronze now regularly speaks to interior design specialists who spec this high-end product.
Visit the site.
Print Ads
